Clarity through complexity. Momentum that holds.
Lucy Blair Chung partners with leaders to realign teams, redesign structures, and build cultures where people and progress thrive.
THE LBC PLAYBOOK
I work alongside founders and executive teams to bring clarity, alignment, and momentum when things feel complex or stuck. With a human-centred, results-driven approach that is grounded in real-world action, leaders move forward with confidence and teams thrive with purpose.
I work inside businesses to realign structure, roles, and rhythms - building systems that support scale, unlock clarity, and hold under pressure. Whether the challenge is growth, consolidation, or leadership change, I help shape the conditions for progress that lasts.
I support senior leaders through 1:1 coaching, strategic advisory, and embedded culture work. That includes resolving team tension, restoring trust, and sharpening leadership behaviours. The work is always tailored, always anchored in what’s really going on - not just what’s on the slide.
I partner with early-stage and scaling companies to set up operating models that hold - across leadership, communication, and culture. From defining decision rights to running leadership offsites, I help founders build what they’ll need next, before they’re drowning in it.
Tailored talks and interactive sessions for high-stakes moments: company all-hands, leadership off-sites, founder summits, investor pitches. Every session is shaped by what’s happening inside the org and delivered with clarity, edge, and warmth. Think less theatre, more intervention.
How it works
I approach every engagement with clarity and pragmatism. By embedding directly within teams, we quickly surface what’s working—and what’s not—while keeping people at the centre of every decision. My focus is on practical solutions, built for real-world conditions, that create impact today and capability for tomorrow.
Outcome-first
I am results-driven from day one
Embedded, not external
I work inside the team, not just alongside it
Human-centred
I put people before process, always
Fast trust, clear insight
I rapidly audit what’s working - and what’s not
Hands-on + capability-building
Delivering impact while equipping teams for what’s next
LBC Advisory believes lasting impact is built on authenticity, pragmatism, and humanity. I foster trust through openness and empathy, without harshness or sugarcoating. My focus is on practical solutions that create real change, not abstract frameworks or fleeting style. Above all, I know organisations thrive when people are prioritised—because clarity and progress only matter when they hold for the humans at the heart of the work.
MEET LUCY
- Founder of LBC Advisory
- Organisational Translator
- Trusted Partner to Leaders in Motion
Lucy helps founders and executive teams bring clarity to complexity. She works directly with leadership to realign teams, redesign structures, and restore momentum when things feel stuck or stretched. Her focus is always on progress that holds - practical, lasting, and people-first.
She has worked across fast-growth startups, Fortune 100 companies, and mission-led organisations, with clients including Google, Amazon, Mars, and Commonwealth Bank. Before founding LBC, she held leadership roles at NOBL, rag & bone, and Undercurrent, building deep experience in how organisations operate from the inside.
Known for her calm authority and sharp insight, Lucy is a trusted presence in high-stakes transitions. Her work spans organisational design, executive coaching, culture transformation, and facilitation through moments of tension and change.
She also invests in early-stage ventures focused on femtech, healthcare, and women-led innovation, providing strategic support during critical moments of growth.
She lives in Sydney with her husband and two daughters, and holds U.S., U.K., and Australian citizenship.
Trusted by leaders worldwide
INSIGHTS IN ACTION
Conversations shaping leadership
Lucy’s work extends beyond the boardroom. Through keynotes, panels, and interviews, she shares practical insights on leadership, culture, and organisational change. This library brings together her speaking engagements—a growing collection of ideas, lessons, and perspectives for leaders navigating complexity.
Speaking engagements
Women in Technology
Women in Technology
Hosted panel with Reshma Saujani, CEO & Founder of Girls Who Code about women in technology. Presented at New York Techweek, New York
Innovate Like Alphabet
How to Innovate like Alphabet
A presentation on diversity and Google’s recent redesign Presented at General Assembly, Sydney.
Distributed Leadership
Distributed Leadership in Teams
Panelist in a roundtable conversation about flat hierarchy, holacracy, autonomy and designing for distributed leadership presented by Ada’s List at IDEO London.
Rewriting The Code
Hacking Eisenhower
Taking Prioritisation to the next level – Hacking the Eisenhower matrix
At Adapt’s Digital Edge event in Sydney, Lucy ran a roundtable for 25 Executives aimed at optimizing prioritisation and decision making.
Lessons In Change
The Adaptive CIO: Lessons in Change
Lucy shared her secrets (remotely) at Adapt’s CIO Edge in Sydney, Australia for breaking down walls, re-writing the rules, and leading change in a completely new way—one which equips organizations to transform while ensuring that your team sees change as a personal opportunity, rather than a threat.
Leveraging Loss
Leveraging Loss: leading change with empathy
Lucy keynoted at Leadership Institute’s annual conference in Sydney, Australia. In her talk, she explored how to implement lasting change on a strategic level, with a deepened empathy for the types of loss employees can experience on the journey.
The Adaptive Leader
The Adaptive Leader: How to lead human centred change?
Lucy keynoted at Adapt’s CFO Edge, Adapt’s Digital Edge and Adapt’s CIO Edge in Sydney, Australia. She discussed a new approach to change; one that is human centred. Natural human tendency is to always resist change. Lucy’s talk equipped the audience of 150 CFO’s with answers to the question of how do you face and understand that resistance?
LET’S MOVE FORWARD TOGETHER
When the path feels complex, the first step is a conversation. At LBC Advisory, I partner with leaders to realign teams, restore clarity, and build momentum that lasts. Reach out to explore how I can help your organisation move forward—practically, humanly, and with confidence.
